In recent years, consumer prefers solid wood furniture.
However, in the current overall economic downturn environment, and the environmental protection department to strengthen the investigation of environmental protection, the status quo of solid wood furniture is not optimistic, solid wood furniture industry presents a high gross profit, low net profit, the average net profit of the industry is only 4%, the whole industry due to the low net profit, serious lack of competitive advantage.
In general, solid wood furniture enterprises face the following four challenges:
1, the advent of the era of small profits, the industry competition pressure;
2, solid wood furniture standardization degree is low;